Palacios Granite Works

The challenge

Palacios sells on the quality of the finished kitchen, which is difficult to convey in text. The site had to carry large photography without becoming slow, and had to turn up when homeowners search for granite and quartz work in Southwest Florida.

What we built

An editorial layout that gives the work room to breathe: a split hero pairing a finished kitchen with the offer, then materials, suppliers and a project gallery. Underneath, the pages are rendered on the server and tagged with structured data, which is how Google learns that this is a countertop fabricator in Southwest Florida rather than a page that happens to mention granite.

What was delivered

• ▸A page that stays fast even though it is mostly photography
• ▸Read correctly by Google as a countertop fabricator, and told which towns it serves, through structured data
• ▸One clear address per page, so the same kitchen never competes with itself in search results
• ▸Materials and suppliers sections supporting the sales conversation
• ▸Project gallery of finished kitchens and countertops